We discovered a kindred spirit in Sedus after years of admiring each other’s products from afar and learned that our similarities extended far beyond design. Based on a common commitment to sustainability, craftsmanship, and responsibility to both past and future generations, we naturally began to ask how we could collaborate. This eventually led us to formalize a partnership at Orgatec, the international trade fair for the European office sector, in 2022.
So, what does this partnership mean for our customers? In short, it allows us to bring more amazing products to the US market. Where it makes sense, we will license some of Sedus’ designs and re-engineer them to meet US power, technology, and durability requirements. These will be manufactured in our Pacific Northwest Factory, beginning with Sedus’ system of meeting and conference tables called Mastermind, which the industry can expect to see in our showroom at NeoCon 2023.
For Sedus, the partnership means that we will serve as the US base for Sedus’ global accounts, providing seamless service and a mix of offerings from both companies to those customers. Where there are gaps in both of our product catalogs, we will design new ones together, combining our experiences in the US and Europe to continue our trend of creating functionally beautiful office furniture.
We’re thrilled to see what a partnership with such a storied company unlocks in design, creativity, and diversity of experience. This partnership is just the beginning, and we can’t wait to see what’s next.